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Research papers

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Leif Widman, Lena Vogelius
January 26, 2003

Research papers

Daily reach using SMS

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day. Subscription newspapers say that readership does not fluctuate significantly over time and readership does not fluctuate from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Leif Widman, Lena Vogelius
June 13, 2002

Research papers

Newspaper advertising processing

This paper demonstrates: 1) how newspaper visual processing data derived from eye-movement research significantly exceed both immediate ad recognition and traditional day-after recognition data in measuring the effective exposure rate of newspaper...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Leif Widman, Sharon H. Polansky
June 15, 1990

Research papers

Market research and its implications at Dagens Nyheter

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...

Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989