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Research papers

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Leif Widman, Lena Vogelius
January 26, 2003
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Citation

Widman and Vogelius (2003a, January 26). Measuring newspaper reading during summer period via mobile phones. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/measuring-newspaper-reading-during-summer-period-via-mobile-phones


Research papers

Daily reach using SMS

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day. Subscription newspapers say that readership does not fluctuate significantly over time and readership does not fluctuate from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Leif Widman, Lena Vogelius
June 13, 2002
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Citation

Widman and Vogelius (2002a, June 13). Daily reach using SMS . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/daily-reach-using-sms-


Research papers

Newspaper advertising processing

This paper demonstrates: 1) how newspaper visual processing data derived from eye-movement research significantly exceed both immediate ad recognition and traditional day-after recognition data in measuring the effective exposure rate of newspaper...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Leif Widman, Sharon H. Polansky
June 15, 1990
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Citation

Widman and Polansky (1990a, June 15). Newspaper advertising processing. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/newspaper-advertising-processing


Research papers

Market research and its implications at Dagens Nyheter

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...

Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989
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Citation

Widman, L. (1989a, September 01). Market research and its implications at Dagens Nyheter. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-research-and-its-implications-at-dagens-nyheter