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Measuring newspaper reading during summer period via mobile phones

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Authors: Leif Widman, Lena Vogelius

Abstract:

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday. With new data-collecting methods, using mobile phones, it can however be done in a very efficient and easy way. This paper presents a study conducted in Sweden by Wireless Opinion on behalf of Dagens Nyheter, a leading morning paper.

Leif Widman

Author

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Lena Vogelius

Author

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Widman and Vogelius (2003a, January 26). Measuring newspaper reading during summer period via mobile phones. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/radio-surveys-via-fixed-and-mobile-telephone