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Market research and its implications at Dagens Nyheter

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Leif Widman

Abstract:

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort is made on satisfying the needs and wants of readers and advertisers as well as on informining and educating managers and sales representatives at Dagens Nyheter of the marketing research projects and sales brochures. In this article two examples of projects are described and discussed: the Eye-Track and the consumer knowledge and attitude map.

Leif Widman

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Research Papers

Newspaper advertising processing

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Leif Widman, Sharon H. Polansky

 

June 15, 1990

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Citation

Widman and Polansky (1990a, June 15). Newspaper advertising processing. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/newspaper-advertising-processing


Research Papers

Measuring newspaper reading during summer period via mobile phones

Catalogue: ESOMAR Technovate Conference 2003

Authors: Leif Widman, Lena Vogelius

 

January 26, 2003

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Citation

Widman and Vogelius (2003a, January 26). Measuring newspaper reading during summer period via mobile phones. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/measuring-newspaper-reading-during-summer-period-via-mobile-phones


Research Papers

How the opinion polls conquered the editorial papers of Swedish newspapers

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Sören Holmberg

 

June 15, 1980

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Citation

Holmberg, S. (1980a, June 15). How the opinion polls conquered the editorial papers of Swedish newspapers. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/how-the-opinion-polls-conquered-the-editorial-papers-of-swedish-newspapers


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Widman, L. (1989a, September 01). Market research and its implications at Dagens Nyheter. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/how-the-opinion-polls-conquered-the-editorial-papers-of-swedish-newspapers