You searched for: "*"

The results has been filter on Authors containing Phillip A. Cartwright.
ANA has found 5 results for you, in 127 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson
February 27, 2005

Research papers

A dynamic model of disruptive innovation in the space of market recognition

This paper presents a model for understanding how markets can be created in the space of market recognition.In an earlier paper, the authors suggested the failure of incumbent firms in the face of a disruption can be ascribed to three broad causes: a...

Catalogue: Innovate 2006
Authors: Phillip A. Cartwright, Philippe Silberzahn
May 10, 2006

Research papers


Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards
January 26, 2003

Research papers

Understanding promotion effectiveness and profitability

This paper introduces and explains a process for analyzing and understanding promotion effectiveness and profitability combining the use of information sources, state-of-the-art modeling techniques and procedures. The problems of simply managing...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1996

Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999