Abstract:
This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and explained. A central focus of this work is the paradox that states that on a category level one tends to observe an inverse relationship between the significance of innovations or introductions and the rate or frequency of purchase. This is counter to widely held expectations. The paradox leads to insight concerning successful product innovation the costs of failures and the strategic challenge to reduce waste and deliver increased consumer value.
This could also be of interest:
Research Papers
A paradoxical approach to support innovation policy
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Pierre Fourcat, Christine Woesler Panafieu
 
September 1, 1999
Research Papers
Product innovation
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alan Sheppard
 
February 1, 1979
Research Papers
The New Era of Innovation
Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
