Abstract:
Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains, products, services and technologies. Focusing on interactive media and the importance of convergence and innovation for creating new market space, the paper draws on specific case studies and scenarios to develop insights into the strategic challenges and implications for marketers.
Research Papers
A paradox of product innovation
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
Research Papers
New insights on first-time electronic data on out-of-home and time-shifted television viewing
Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 23, 2005
Research Papers
Understanding promotion effectiveness and profitability
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1996
