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Convergennation

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

Abstract:

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains, products, services and technologies. Focusing on interactive media and the importance of convergence and innovation for creating new market space, the paper draws on specific case studies and scenarios to develop insights into the strategic challenges and implications for marketers.

Alexandre F. Amoukteh

Author

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Phillip A. Cartwright

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Caroline Edwards

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Research Papers

A paradox of product innovation

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright

Companies: Nielsen, Ernst and Young Services Pty Ltd

September 1, 1999

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Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-


Research Papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 23, 2005

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Citation

Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/new-insights-on-first-time-electronic-data-on-out-of-home-and-time-shifted-television-viewing


Research Papers

Understanding promotion effectiveness and profitability

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Kenneth J. Wisniewski, Phillip A. Cartwright

Companies: Nielsen, Ernst and Young Services Pty Ltd

September 1, 1996

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Citation

Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-


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Citation

Amoukteh, Cartwright and Edwards (2003a, January 26). Convergennation. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-