Date of publication: January 26, 2003


Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains, products, services and technologies. Focusing on interactive media and the importance of convergence and innovation for creating new market space, the paper draws on specific case studies and scenarios to develop insights into the strategic challenges and implications for marketers.

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