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Videos

Lessons from a film female entrepreneur: Keynote interview

Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered...

Catalogue: Insights Festival 2020
Authors: Joaquim Bretcha, Anna Godas
Company: Dogwoof
September 17, 2020
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Citation

Bretcha and Godas (2020a, September 17). Lessons from a film female entrepreneur: Keynote interview. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/lessons-from-a-film-female-entrepreneur-keynote-interview


Videos

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 17). Brands Connect: Q&A session. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/brands-connect-q-a


Videos

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 16, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 16). Brands Connect: Episode 1. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-1


Research papers

The winning marketing strategy of a Japanese company in a tough environment

After a brief history of marketing in Japan, the market environment and the strategy of Japanese companies in 1983 is discussed, as the first subject of the presentation. Japanese marketers believe that innovative product development is the most...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Shoji Murata
June 15, 1983
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Citation

Murata, S. (1983a, June 15). The winning marketing strategy of a Japanese company in a tough environment. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-winning-marketing-strategy-of-a-japanese-company-in-a-tough-environment


Research papers

A procedure of establishing the educational needs in marketing implemented at the PMDI

The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Antoni S. Myszewski
June 1, 1976
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Citation

Myszewski, A. S. (1976a, June 01). A procedure of establishing the educational needs in marketing implemented at the PMDI. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/a-procedure-of-establishing-the-educational-needs-in-marketing-implemented-at-the-pmdi


Research papers

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Axel Damman, J. M. Grønneberg
August 1, 1975
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Citation

Damman and Grønneberg (1975a, August 01). The quality in research begins with a management philosophy. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-quality-in-research-begins-with-a-management-philosophy