Back

The quality in research begins with a management philosophy

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Axel Damman, J. M. Grønneberg

Abstract:

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention has been paid to how market research, as a management tool, is related to the total management concept of an establishment. This paper will primarily discuss how a company image study for "Den norske Creditbank" (DnC) has been used as one element within the total management concept of DnC.

Axel Damman

Author

This is a long description of some author details.

J. M. Grønneberg

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

European quality management in perspective

Catalogue: Seminar 1990: Countdown to 1992

Author: Kees van Ham

 

June 15, 1990

×

Citation

van Ham, K. (1990a, June 15). European quality management in perspective. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/european-quality-management-in-perspective


Research Papers

Staff research and total quality management

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Ruth McNeil

 

September 1, 1993

×

Citation

McNeil, R. (1993a, September 01). Staff research and total quality management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/staff-research-and-total-quality-management


Research Papers

Service quality management

Catalogue: Seminar 1988: Research For Financial Services

Author: David Ballantyne

 

June 15, 1988

×

Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/service-quality-management


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Damman and Grønneberg (1975a, August 01). The quality in research begins with a management philosophy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/service-quality-management