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Webinars
Questionnaire Design Best Practices 2
What's it about?In May 2021, Jeffrey Henning presented one of ESOMAR?s most popular webinars, focusing on questionnaire design best practices informed by research on research. Jordan picks up the baton with this new webinar. What's in it...
Catalogue: Webinars 2023
Author: Jordan A. Levitin
Company: MRII
March 23, 2023
Webinars
Ipsos.Digital: Transform your questions to data gold
Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...
Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021
Webinars
Questionnaire design best practices
Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...
Catalogue: Webinars 2021
Authors: Jeffrey Henning, Stephen Kraus
May 19, 2021
Webinars
Driver analysis as a gateway to advanced analytics
A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...
Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020
Research papers
Integrating digital conversations
Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ellie Osborne, Oliver Roberts
Company: Join the Dots InSites Consulting
November 11, 2018
Videos
Integrating digital conversations
Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Ellie Osborne
Company: Join the Dots InSites Consulting
November 11, 2018
Webinars
Best practices for conducting international research
You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...
Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016
Magazines
Revue Française du Marketing (Octobre 2007)
Le marketing a déjà une longue vie, qui dépasse celle de ses principaux pionniers, fondateurs, animateurs, missionnaires, enseignants et chercheurs. On laissera certains se demander si le marketing est mortel, ou s'il est mort. Les quatre...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2007
Research papers
