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Insights2020: Driving customer centric growth

Date of publication: October 1, 2015

Catalogue: Congress 2015: Revelations

Company:

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Abstract:

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study containing insights from both qualitative vision interviews (337 interviews) as well as quantitative analysis with 10,495 completes, covering all regions and industries. The authors uncover the relationship between Customer Centricity and revenue growth as well as the dimensions and drivers of Customer Centric growth.

Frank van den Driest

Author

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Tom Wilms

Author

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Joris Zwegers

Author

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Steven Berkhout

Author

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Research Papers

Insights2020: Driving customer centric growth

Catalogue: Latin America 2016: Research Renovation

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Company: KANTAR TNS Malaysia

April 13, 2016

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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Videos

Insights2020: Driving customer centric growth

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Frank van den Driest, Christina Jenkins

 

June 15, 2015

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Citation

van den Driest and Jenkins (2015a, June 15). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth


Videos

Insights2020- Drive consumer centric growth

Catalogue: Congress 2015: Revelations

Authors: Steven Berkhout, Tom Wilms

Company: KANTAR TNS Malaysia

June 15, 2015

×

Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth