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Videos

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023
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Citation

Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets--12325


Videos

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015
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Citation

Baker, R. (2015a, June 15). What you should know about online samples. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/what-you-should-know-about-online-samples


Videos

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Author: Robert Smith
June 15, 2013
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Citation

Smith, R. (2013a, June 15). Best of both worlds?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/best-of-both-worlds-