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Videos

The big debate: Is social intelligence part of the insights function?

Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas...

Catalogue: Fusion 2019
Authors: Joaquim Bretcha, Kyle Findlay, Michalis Michael, Tamara Lucas
Companies: DigitalMR Ltd, Netquest, Convosphere, Kantar
November 10, 2019

Videos

Ceremony: Best Paper Award 2018/2019

Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth
September 8, 2019

Videos

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019

Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019

Videos

Ceremony: REA Award Winners 2019

REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Joaquim Bretcha
September 8, 2019

Research papers

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018

Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018

Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018

Research papers

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017