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Videos
What we can learn from tweets and Co. for open end analysis
Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...
Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
Videos
Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening
2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
Webinars
Young ESOMAR Society
This webinar will feature two of the finalists from last year's YES Pitch competition who presented their pitches on the global stage of ESOMAR Congress 2016 in New Orleans.Hear the full presentation on the inspiring topics these young talents and...
Catalogue: Webinars 2017
Authors: Eline Meijer van Putten, Finn Raben, Neda Eneva, Anouar El Haji, Rachelle Schuimer
December 28, 2017
Research papers
(Wo)man VS. machine: From competition to collaboration
It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...
Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
Research papers
