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Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/brands-with-purpose
Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/brands-with-purpose-11620
Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture