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Videos
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Citation

(2022a, December 03). YES pitches at Congress 2022. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/yes-pitches-at-congress-2022


Videos
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Citation

(2022a, December 03). Congress 2022 opening . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/congress-2022-opening-


Research papers

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Authors: Piotr Idzik, Karolina Kozlowska
Companies: MASMI, mTab
September 27, 2022
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Citation

Idzik and Kozlowska (2022a, September 27). Financial Security in the Unsafe World. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/financial-security-in-the-unsafe-world


Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
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Citation

Spooner, L. (2022a, September 27). Don't Trust Your Brand Trust Score. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score


Research papers

From the Click of a Button to Human Insights

COVID-19 changed how we work across the globe. To many it meant working at home rather than in enclosedoffice spaces, which has led employers to innovate work models and transition to hybrid or remote setups. Forthose working with applied...

Catalogue: Congress 2022: 75th Anniversary
Authors: Katharine Diamond, Alessandra Grimoldi, Lea Svendsen
Companies: IS IT A BIRD, Whirlpool EMEA
September 26, 2022
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Citation

Diamond, Grimoldi and Svendsen (2022a, September 26). From the Click of a Button to Human Insights. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/from-the-click-of-a-button-to-human-insights


Videos

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 26, 2022
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Citation

(2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/new-worlds-need-new-words-11988


Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning


Videos

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
September 26, 2022
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening-12011


Research papers

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary
Authors: Anne Calot, Laurence Lienhard Grandguillaume
Companies: COTY, The Social Wire
September 26, 2022
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening