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Social Video Listening - The Next Gen of Social Listening

Date of publication: September 26, 2022

Catalogue: Congress 2022: 75th Anniversary

Companies: COTY, The Social Wire

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Abstract:

Consumer and market insight professionals are often recognised by organisations as strategic thinkers, representing consumer voice. Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed, there is an increasing frustration and pressure on consumer and market insight professionals to deliver real, human-centric, creative consumer insight

Anne Calot

Author

This is a long description of some author details.

Laurence Lienhard Grandguillaume

Author

This is a long description of some author details.

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Videos

Social Video Listening - The Next Gen of Social Listening

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

 

September 26, 2022

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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening-12011


Research Papers

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

 

September 8, 2019

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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Videos

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

 

September 8, 2019

×

Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702