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Social Video Listening - The Next Gen of Social Listening

Date of publication: September 26, 2022

Catalogue: Congress 2022: 75th Anniversary

Companies: COTY, The Social Wire

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Abstract:

Consumer and market insight professionals are often recognised by organisations as strategic thinkers, representing consumer voice. Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed, there is an increasing frustration and pressure on consumer and market insight professionals to deliver real, human-centric, creative consumer insight

Anne Calot

Author

This is a long description of some author details.

Laurence Lienhard Grandguillaume

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening