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Social Video Listening - The Next Gen of Social Listening

Date of publication: September 26, 2022

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Abstract:

Consumer and market insight professionals are often recognised by organisations as strategic thinkers, representing consumer voice. Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed, there is an increasing frustration and pressure on consumer and market insight professionals to deliver real, human-centric, creative consumer insight

Anne Calot

Author

This is a long description of some author details.

Laurence Lienhard Grandguillaume

Author

This is a long description of some author details.

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Research Papers

Social Video Listening - The Next Gen of Social Listening

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Companies: COTY, The Social Wire

September 26, 2022

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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening


Research Papers

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

 

September 8, 2019

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Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Videos

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

 

September 8, 2019

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Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702