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Research papers

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003

Research papers

Socioeconomic characteristics of the radio audience in the United States

Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: David Lapovsky
Company: Nielsen
June 15, 1999

Research papers

Getting those respondents involved!

Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich opportunity to conduct rigorous experimentation in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: David Lapovsky, Robert H. Patchen
Company: Nielsen
June 15, 1998