Abstract:
Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic information is now available to supplement the basic age and sex information. This paper is a preliminary examination of the socioeconomic profiles of the most popular radio formats in the United States using the data from the top twenty-five American markets from the fall 1998 survey. The paper examines format audience characteristics both generally and at the individual market level.
This could also be of interest:
Research Papers
Diary and telephone-based measurement of the network radio audience in the United States
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003
Research Papers
Radio audience measurement in the future
Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
 
June 15, 1997
Research Papers
Understanding Hispanic consumers in the United States
Catalogue: Ethnic Marketing 2000
Author: Henry Adams-Esquivel
Company: KANTAR TNS Malaysia
July 1, 2000
