Back

Socioeconomic characteristics of the radio audience in the United States

Date of publication: June 15, 1999

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Company: Nielsen

Author: David Lapovsky

Abstract:

Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic information is now available to supplement the basic age and sex information. This paper is a preliminary examination of the socioeconomic profiles of the most popular radio formats in the United States using the data from the top twenty-five American markets from the fall 1998 survey. The paper examines format audience characteristics both generally and at the individual market level.

David Lapovsky

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Diary and telephone-based measurement of the network radio audience in the United States

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Thomas C.N. Evans, David Lapovsky

Company: Nielsen

June 16, 2003

×

Citation

Evans and Lapovsky (2003a, June 16). Diary and telephone-based measurement of the network radio audience in the United States. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/diary-and-telephone-based-measurement-of-the-network-radio-audience-in-the-united-states


Research Papers

Radio audience measurement in the future

Catalogue: 2nd Radio Research Symposium

Author: Roger Gane

 

June 15, 1997

×

Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research Papers

Understanding Hispanic consumers in the United States

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

×

Citation

Adams-Esquivel, H. (2000a, July 01). Understanding Hispanic consumers in the United States. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Lapovsky, D. (1999a, June 15). Socioeconomic characteristics of the radio audience in the United States. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/understanding-hispanic-consumers-in-the-united-states