Abstract:
Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich opportunity to conduct rigorous experimentation in reducing the biases of both nonresponse error and response error in audience surveys. This paper presents a two-stage process model for the execution of audience search surveys. We describe survey strategies drawn from our experiments and experience in conducting diary surveys, set meter, people meter and personal portable meter panels over more than three decades.
Research Papers
How to double your audience
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
 
May 1, 1994
Research Papers
Improving quality today through technology
Catalogue: Radio Research Symposium 1995
Author: James D. Peacock
Company: Nielsen
July 1, 1995
Research Papers
Participants say the darndest things
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Thomas W. White, James D. Peacock
Company: Nielsen
May 1, 1994
