Resources Library by ANA

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the ?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big

Authors: Dominika Maison, Jarosaw Herrmann

September 26, 2013

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big

Authors: Dominique Delfaud, John S. Pawle

Company: QRi Consulting Ltd.

September 26, 2013

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Panicos Christopoulos, Codruta Berbecaru

June 15, 2013

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big

Authors: Dominique Delfaud, John S. Pawle

Company: QRi Consulting Ltd.

June 15, 2013

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Z?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big

Authors: Dominika Maison, Jarosaw Herrmann

June 15, 2013

Driving a responsible behaviour. Illusion or reality?

Whilst illustrating cross-cultural medley this presentation is also an example of how the combined use of traditional and non-traditional research techniques allows for richer insight on a non-conventional topic: Responsible Drinking Messages (RDMs)...

Catalogue: CEE Research Forum 2014: East Connection

Author: Yvan Goupil

June 15, 2013

Impact of 3D objects in mobile market research

Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Navin Williams

November 6, 2012

Ode to the unsung hero - Navigating the turbulent waters of research

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Javier Quinones, Veronica Moreno, Patricio Pagani

Companies: Infotools, The Coca-Cola Company

September 13, 2012

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

June 15, 2012