Impact of 3D objects in mobile market research

Date of publication: November 6, 2012

Author: Navin Williams

Abstract:

Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were recorded on their mobiles and then analysed to map out a brand profile amongst the beverage set available for the new virtual mobile 3D beverage. Adding mobile to the research delivery mix not only improves efficiencies, it also helps put the respondent at the centre of the point of consumption/purchase.

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