Resources Library by ANA

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar

Company: KANTAR TNS Malaysia

November 8, 2012

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence

Authors: François Abiven, Emilie Labidoire

Company: Reperes

September 19, 2007

Construction of innovation environments

There is not a single path to innovation. Instead, this complex process has styles and modes.The paper describes processes and addresses instruments that have helped the authors to build 'innovation environments', both within their own company and...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Jorge Karol, Carmen Suen Blanc

February 27, 2005

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan

September 23, 2001

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001

Author: José Ignacio Wert

May 1, 2001

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Thomas Merz, Bruce Roberts

August 1, 1999

Introduction

Introduction to the ESOMAR Monograph "Better Research For Better Media Decisions" (vol.7) from Sheila Byfield.

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Sheila Byfield

August 1, 1999

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies, speeding up of mutations and acceleration of trends, dispersion of practices and explosion of rules, and inter-penetration between...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Dina Raimondi

October 20, 1998

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Sheila Byfield

October 20, 1998