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Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018


How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017