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Research papers

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: John A. Samuels, P. L. Atkinson
June 15, 1972
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Citation

Samuels and Atkinson (1972a, June 15). Data collection in research projects amongst the whole family. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/data-collection-in-research-projects-amongst-the-whole-family