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Videos

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
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Citation

Simakova and Kavounis (2012a, June 15). Emerging middle class in Russia. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/emerging-middle-class-in-russia


Research papers

The emerging middle class in Russia

Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
March 26, 2012
×

Citation

Simakova and Kavounis (2012a, March 26). The emerging middle class in Russia. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-emerging-middle-class-in-russia