Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the socialist regime, so was mainly conjured in the imagination of theorists and general observers. Today it seems to be developing as socio-economic phenomena that merit closer consideration.
Catalogue: Congress 2013: Think Big
Authors: Dominika Maison, Jarosaw Herrmann
September 26, 2013
- This could also be of interest