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Research papers

Changes with the over 50's lead to changes in society and economy in the next three decades

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Wolfgang Hesse
June 15, 1991

Research papers

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989
Author: Wolfgang Hesse
August 15, 1989

Research papers

Analyses and sales conception for the corporate clients marketing of cooperative banks

Traditionally, the people's and Raiffeisen banks in the Federal Republic of Germany are the local banks for medium-sized enterprises in industry, craft and trade. During the 70s the big banks (e.g. Deutsche Bank) and regional banks (e.g. Bayerische...

Catalogue: Seminar 1988: Research For Financial Services
Author: Wolfgang Hesse
June 15, 1988

Research papers

The self-service bank

Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Wolfgang Hesse
Company: Produkt + Markt GmbH & Co. KG
June 15, 1986

Research papers

The self-service bank (German)

Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Wolfgang Hesse
Company: Produkt + Markt GmbH & Co. KG
June 15, 1986

Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973

Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding (German)

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973