Changes with the over 50's lead to changes in society and economy in the next three decades
Abstract:
In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead subsequently to a new lifestyle. 4 W. Hesse People have visions of their lives in the future, they talk about unfulfilled dreams and regret having had an uneventful life without any purpose. Marketing research should trace these visions, dreams, hopes and pass on the message to those who create the products, services and messages.
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