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Changes with the over 50's lead to changes in society and economy in the next three decades

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Wolfgang Hesse

Abstract:

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead subsequently to a new lifestyle. 4 W. Hesse People have visions of their lives in the future, they talk about unfulfilled dreams and regret having had an uneventful life without any purpose. Marketing research should trace these visions, dreams, hopes and pass on the message to those who create the products, services and messages.

Wolfgang Hesse

Author

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Citation

Hesse , W. (1991a, June 15). Changes with the over 50's lead to changes in society and economy in the next three decades. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/changes-with-the-over-50-s-lead-to-changes-in-society-and-economy-in-the-next-three-decades