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Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust
Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue
Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/the-fickle-mistress
Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved February 18, 2025, from
https://ana.esomar.org/documents/why-customers-are-loyal-7841