Using narrative analytics to win customer trust

Date of publication: September 15, 2020

Abstract:

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the presenters will describe now they have used narrative analytics to better understand and appeal to target audiences and will describe how you can start with these techniques either with in-house tools or by partnering with providers.

Jeff Marshall

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Rogier Verhulst

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