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Research papers

TV viewing

This paper looks at what propels a home to finally shift or even to sample a new disruptive programme.The recent launch of Indian Idol (the Indian version of American Idol) is used as a test case. Understanding a complex behavior like viewing...

Catalogue: Asia Pacific 2005
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma
Company: TAM Media Research
March 13, 2005

Research papers

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005
Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus
Companies: MasterCard, Moskowitz Jacobs Inc.
March 13, 2005

Research papers

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005
Author: Takashi Kondo
Company: INTAGE HOLDINGS Inc.
March 13, 2005

Research papers

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 13, 2005

Research papers

Understanding your competitors

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.It introduces different information gathering techniques and...

Catalogue: Asia Pacific 2005
Authors: Alice Page, Sally Lai
Company: DVL Smith Ltd
March 13, 2005

Research papers

Cultural differences in consumer decision making

This paper seeks to determine whether research methods developed within a Western conceptual framework can be applied to understanding decision-making among Asian consumers.The authors focus on two methods with theoretical foundations in consumer...

Catalogue: Asia Pacific 2005
Authors: David G. Bakken, Vincent G. Breglio
Company: Harris Interactive (Europe)
March 13, 2005

Research papers

Consumers and their brands

This paper examines the nature of the relationship between consumers and brands of cosmetics products, and the role that brand equity and key consumers' needs play in such a relationship.The analysis is done in two very different but equally...

Catalogue: Asia Pacific 2005
Authors: Javier Calvar, Goutam Mitra
March 13, 2005

Research papers

There's something about Mary

Mary Goodyear's groundbreaking thinking on the evolution of marketing has proved to be an invaluable tool - useful for explaining and understanding markets, brands and advertising as well as consumer attitudes and behaviour.In this paper the authors...

Catalogue: Asia Pacific 2005
Authors: Lee Ryan, Rosie Hawkins
Company: KANTAR TNS Malaysia
March 13, 2005

Research papers

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005
Authors: Chris Forbes, Daryl Maloney McCall
March 13, 2005