The market research industry in Asia Pacific

Date of publication: March 13, 2005

Catalogue: Asia Pacific 2005

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Author: Wander Meijer

Abstract:

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry. It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific, resulting in a better understanding and insight about research buyers.

Wander Meijer

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