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Understanding your competitors

Date of publication: March 13, 2005

Catalogue: Asia Pacific 2005

Company:

Authors: Alice Page, Sally Lai

Abstract:

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy. It introduces different information gathering techniques and provides suggestions on how to undertake analysis of data from multiple sources.

Alice Page

Author

This is a long description of some author details.

Sally Lai

Author

This is a long description of some author details.

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Page and Lai (2005a, March 13). Understanding your competitors. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/set-your-business-apart