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Research papers

Analysis of population characteristics

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
September 3, 1962

Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967

Research papers

Television advertising as social communication

The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Natalia Kostenko, Tatyana Koshechkina
November 11, 1995

Research papers

Bottom finishing in Latin America

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America. It discusses how traditional strategies for targeting upmarket consumers may not be optimal for new entrants, given the...

Catalogue: Latin America 2001
Authors: Tim Sweeney, Donna Russell Arguedas
May 1, 2001

Research reports

Research report on C2 weekly-paid workers with current accounts at Gec Trafford Park sub-branch

Midland Bank Ltd., have little knowledge about thepotential of this type of sub-branch amongst thissocio-economic sector and hence research wassuggested to investigate attitudes towards the subbranch and motives and behavior concerning the operation...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research papers


This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015