Back

Brazilianhood

Date of publication: June 15, 2015

Catalogue: Latin America 2015: Carnival of Insights

Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre

Abstract:

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes contribute ti the construction of their social identity. The goal is to assist C&A in fashion retail by providing important elements for strategic planning of children and adult's clothing for the next few years.

Andréa Lima

Author

This is a long description of some author details.

Larissa Kaneko

Author

This is a long description of some author details.

Juliana Tigre

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lima, Kaneko and Tigre (2015a, June 15). Brazilianhood. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/brazilianhood