Date of publication: June 15, 2015


This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes contribute ti the construction of their social identity. The goal is to assist C&A in fashion retail by providing important elements for strategic planning of children and adult's clothing for the next few years.

  • PDF
  • This could also be of interest