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Research papers

Stratification of consumption

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Catalogue: The European Marketing Research Review 1970
Author: Gunter Wiswede
June 15, 1970
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Citation

Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/stratification-of-consumption


Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967
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Citation

Kahan, Butler and Stokes (1967a, August 01). On the analytical division of social class. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/on-the-analytical-division-of-social-class


Research papers

Analysis tendencies of our time

Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter Smolensky
June 15, 1963
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Citation

Smolensky, P. (1963a, June 15). Analysis tendencies of our time. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/analysis-tendencies-of-our-time


Research papers

Analysis of population characteristics

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
September 3, 1962
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Citation

Blochet, A. (1962a, September 03). Analysis of population characteristics . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-


Research papers

Social stratification in survey research

In recent years, many objections have been raised against existing conceptions and theoretical propositions in the field of social stratification. This paper does not attempt to add another appraisal in this respect, however scientifically warranted...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Gerhard Baumert, Eugen Lupri
June 15, 1962
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Citation

Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-stratification-in-survey-research