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de Nooij and Koornstra (2005a, September 21). Monitoring brand health. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/monitoring-brand-health
Cramphorn and Phillips (2005a, September 21). Global advertising that sells. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/global-advertising-that-sells
McPhee, N. (2005a, February 27). Something tells me it's all happening at the zoo. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/something-tells-me-it-s-all-happening-at-the-zoo
Gnädig, A. (2004a, November 28). One language, different peoples. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/one-language-different-peoples
Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/developing-a-decision-making-system-to-build-a-new-corporate-image
Mociulsky et al. (2004a, October 24). Developing a decision-making system to build a new corporate image (Spanish). ANA - ESOMAR. Retrieved May 21, 2024, from
Das, S. (2002a, December 01). Balancing on the seesaw . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/balancing-on-the-seesaw-
Hoffmann-Wiebe and Binner (2002a, September 22). Driving brand management through effective brand equity measurement. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/driving-brand-management-through-effective-brand-equity-measurement
Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-