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Research papers

Market research reloaded

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting...

Catalogue: Congress 2011: Impact
Authors: Wim van Slooten, Pieter-Paul Verheggen
September 18, 2011
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Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/market-research-reloaded


Research papers

Tattoo, the development of a new product

After more than two years of marketing research and brainstorming a new pipe-smoking concept was introduced in Amsterdam: TATTOO, a precious individual characteristic. It features a colourful modem pipe and a tobacco case in a small, handy box. A...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Wouter J. Meyers, Frits Spangenberg, Pieter-Paul Verheggen
Company: Motivaction International B.V.
September 1, 1990
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Citation

Meyers, Spangenberg and Verheggen (1990a, September 01). Tattoo, the development of a new product. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product