Market research reloaded

Date of publication: September 18, 2011

Abstract:

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting in a plan for organising and defining the market research field of activity. This 'market research reloaded' concept focuses on the needs of users of marketing and/or business intelligence and is based on the integration of different data streams in order to ensure optimal decision-making.

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