Back

Market research reloaded

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Authors: Wim van Slooten, Pieter-Paul Verheggen

Abstract:

In light of recent developments in the market research sector, MOA ( the market research sector organisation in the Netherlands) has formed a think tank. This group has investigated developments in ICT and other non-market research sectors, resulting in a plan for organising and defining the market research field of activity. This 'market research reloaded' concept focuses on the needs of users of marketing and/or business intelligence and is based on the integration of different data streams in order to ensure optimal decision-making.

Wim van Slooten

Author

This is a long description of some author details.

Pieter-Paul Verheggen

Author

This is a long description of some author details.

Research Reports

Celebrating change

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

 

November 28, 2012

×

Citation

B.V. et al. (2012a, November 28). Celebrating change. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/celebrating-change


Magazines

Research World (January-February 2012)

Catalogue: Research World 2012

Author: ESOMAR B.V.

 

February 15, 2012

×

Citation

B.V., E. (2012a, February 15). Research World (January-February 2012). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2012-


Research Papers

The Internet of Things will make the connected life a reality

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Chris Riquier, Matthew Smith

Company: KANTAR TNS Malaysia

June 15, 2015

×

Citation

Riquier and Smith (2015a, June 15). The Internet of Things will make the connected life a reality. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality-8535


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

van Slooten and Verheggen (2011a, September 18). Market research reloaded. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-internet-of-things-will-make-the-connected-life-a-reality-8535