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Research papers

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling-11588


Research papers

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Pablo Verdin, Renata Policicio
June 15, 2015
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Citation

Verdin and Policicio (2015a, June 15). Emotionology . ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/emotionology-