Abstract:

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling down into how the brain reacts to them - including programming content and advertising. Humans are 'emotion hunters': from birth and until we die we are feeling and seeking emotions in every moment in our life. Emotions are behind all our actions, from the moment we wake up to choosing what to watch on TV when going to bed at night.