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Research papers

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
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Citation

Banks, Loon Tung and Zhao (2014a, May 13). Eye in the sky. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/eye-in-the-sky-8136


Research papers

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
September 26, 2013
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Citation

Danubio and Sharma (2013a, September 26). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers-8084


Research papers

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Authors: Pete Doe, Robert Smith
Company: Nielsen
September 26, 2013
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Citation

Doe and Smith (2013a, September 26). Best of both worlds?. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/best-of-both-worlds--8056


Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
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Citation

Ghosh and Kaushik (2011a, March 01). World of shoppers. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/world-of-shoppers


Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010
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Citation

Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/designing-innovation


Research papers

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation
Author: A.K. Pradeep
Company: Nielsen
November 16, 2010
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Citation

Pradeep, A. (2010a, November 16). Little moments of luxury. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/little-moments-of-luxury


Research papers

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe
Authors: Claudia Suárez-Gapp, Frank Hofmann
Companies: Nielsen, Nestlé
October 19, 2010
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Citation

Suárez-Gapp and Hofmann (2010a, October 19). The dots can only be connected with a tune!. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-dots-can-only-be-connected-with-a-tune-


Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Sean Conry, Karen Benezra, Samantha Singh
Companies: Nielsen, Forsta
September 15, 2010
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Citation

Conry, Benezra and Singh (2010a, September 15). 3 screen measurement: Soccer World Cup 2010. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/3-screen-measurement-soccer-world-cup-2010