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Designing innovation

Date of publication: November 16, 2010

Catalogue: Innovate 2010: Innovation Detonation

Company: Nielsen

Authors: Gayathri Swahar, Janardhan Swahar

Abstract:

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done online, games foster the highest engagement. There are 12 deciphered elements to gaming which makes it more engaging. The paper examines how we can bring these elements into questionnaire designing, by using a fully animated questionnaire, to make it more engaging.

Gayathri Swahar

Author

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Janardhan Swahar

Author

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Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/-what-drives-innovation-