Resources Library by ANA

Understanding the dynamics of quantity and quality of response in consumer online research

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Paul Oosterveld, Kyle Derr, Michael Foley

April 17, 2005

Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is...

Catalogue: Asia Pacific 2005

Author: Kazuo Sonobe

Company: Nikkei Research Inc.

March 13, 2005

Effective prioritisation of things gone wrong for maximising satisfaction improvement

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW).The authors propose a new framework for measuring and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Dennis Pietrowski, Mike Harper, Bharath Vijayendra

Company: RDA Group, INC

March 1, 2004

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Thomas C.N. Evans, David Lapovsky

Company: Nielsen

June 16, 2003

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ivor Shalofsky

September 1, 1998

Quality, so what?

Relationship with a medium, in the sense of usage of and attitude towards a medium, is underestimated in media-planning. Reading intensity seems to be a good indicator for page exposure, so for the opportunity to see an advertisement. Satisfaction...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Piet L. C. Nelissen, Jolanda van Kesteren

November 11, 1996

The best is yet to come

Since the introduction of the counter sorter in the 1950's the use of computers in MR has developed from an occasional tool into an integral part of much of the research process. It is evident, however, that the computer is not merely 'useful' in the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: A. E.V. Dent

September 1, 1993

Quality without tears

This paper is divided into 5 parts, starting with the reasons why ISO 9000 was implemented in BT’s business market research department through to the lessons we have learnt from implementation. The first section discusses why BT, as a company,...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Elizabeth Judson

September 1, 1993

The path to BS 5750

BS 5750 in the UK is a quality assurance system creating a set of procedures designed to document and improve practices to maximise the quality of a company's output. In the UK it was initially conceived for manufacturing industry, but in the last...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Janet Weitz, Michele Silber, Sandy Johnston

Company: FDS International Ltd

September 1, 1993