Understanding the dynamics of quantity and quality of response in consumer online research

Date of publication: April 17, 2005

Abstract:

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity. The result is a set of learnings on ways in which panel usage, management and recruitment can be optimized to produce a high quality experience for both panel participants and end clients. These learnings focus on ways in which to provide participant value, maintaining variety, communicating appropriately, creating communities and establishing ongoing quality control standards.

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