Resources Library by ANA

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019

Authors: Carolina Porcari, Sabrina Scolnic

Companies: Compañia de Negocios Moiguer, The Coca-Cola Company

April 8, 2019

Profiting

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

November 11, 2018

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany

March 21, 2017

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Laurent Florès, Antoine Moreau

June 15, 2016

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

June 15, 2016

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anne Lacey, Michelle Thevil

June 15, 2016

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations

Author: Christian Kugel

June 15, 2015

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014