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Profiting

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

Abstract:

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Omnia Holland

Author

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Danielle Holland

Author

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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/profiting