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Profiting

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

Abstract:

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Omnia Holland

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Danielle Holland

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Case Studies

Profiting

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

 

November 11, 2018

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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/profiting-9480


Research Papers

A brand with boundless energy

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Michael Malinoski, Randy Zeese

 

September 22, 2002

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Citation

Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-brand-with-boundless-energy-


Research Papers

The marketing mix of retailing firms and its strategic and research problems

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Giancarlo Ravazzi

 

April 1, 1974

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Citation

Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-marketing-mix-of-retailing-firms-and-its-strategic-and-research-problems


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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-marketing-mix-of-retailing-firms-and-its-strategic-and-research-problems