Abstract:
Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!
Case Studies
Profiting
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
 
November 11, 2018
Research Papers
Two cultures meet and create a third
Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Olwen H. Wolfe, Barbara Busch
 
June 15, 1991
Research Papers
Segmenting and constructing markets
Catalogue: Consumer Market Research Handbook
Author: Tony Lunn
 
August 1, 1986
