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Profiting

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

Abstract:

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Omnia Holland

Author

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Danielle Holland

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Case Studies

Profiting

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Omnia Holland, Danielle Holland

 

November 11, 2018

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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/profiting-9480


Research Papers

Two cultures meet and create a third

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Olwen H. Wolfe, Barbara Busch

 

June 15, 1991

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Citation

Wolfe and Busch (1991a, June 15). Two cultures meet and create a third. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/two-cultures-meet-and-create-a-third


Research Papers

Segmenting and constructing markets

Catalogue: Consumer Market Research Handbook

Author: Tony Lunn

 

August 1, 1986

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Citation

Lunn, T. (1986a, August 01). Segmenting and constructing markets. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/segmenting-and-constructing-markets


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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/segmenting-and-constructing-markets