Resources Library by ANA

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 13, 1974

Qualitative research on Persil automatic commercials 'stop and check'

In July/August 1973, two pieces of qualitative research were conducted on a potential PersilAutomatic Commercial, 'Stop a nd Check'. The firstexamined reactions to an original commercial. Thecommercial was then revised and a further...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 11, 1974

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 3, 1973

Qualitative research on 'Drive'

This Report contains the results of Qualitative Researchconducted on:  'ALL' and two 'DRIVE ' Testimonial Commercials (3 groups conducted in the Birmingham area) and; Four alternatives 'DRIVE' commercials (6groups conducted in the London area)...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 29, 1973

Qualitative research on Omo lemon and non-lemon advertising concepts

This report sets out the results of two pieces of QualitativeResearch on Omo Advertising concepts. Both parts involveda similar sample and research design, and both involvedassessing reactions to some advertising concepts on...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 3, 1973

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: D. G. Andrew

Company: GSK

June 1, 1973

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 3, 1973

Qualitative research on carpets on behalf of Storey Bros. Ltd.

This research was designed to provide consumer informationon product form (tile versus roll; the size of tiles; adhesiveversus foam - backing; colour range), and use perceptions(kitchens, bathrooms, etc), proposed retail outlets, priceperceptions and...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

March 15, 1973

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

March 1, 1973