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Research papers

Who's watching my ADS?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Brian Rock, Robert Chard
June 9, 2002
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Citation

Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/who-s-watching-my-ads-